Is Consumerism a Curse?

                       

Consumerism is a term that describes the relations between personal happiness and possessing of the material things. Consumerism is also associated with the belief that the free choice of consumers should dictate the economic structure of a society. The theory of consumers dictates that increasing consumption of goods is economically beneficial. It also means a movement that advocates greater protection of the interests of consumers. 
 
 Consumerism is economically manifested in the chronic purchasing of new goods and services with little attention of their true need, durability, product origin or the environmental consequences of manufacture and disposal. Consumerism is driven by huge sums spent on advertising designed to create both a desire to follow trends and the resultant personal self-reward system based on acquisition. Materialism is one of the end results of consumerism.
    Consumerism interferes with the working of society by replacing the normal common-sense desire for an adequate supply of life's necessities, community life, a stable family and healthy relationships with an artificial ongoing and insatiable quest for things and the money to buy them with little regard for the true utility of what is bought. An intended consequence of this, promoted by those who profit from consumerism, is to accelerate the discarding of the old, either because of lack of durability or a change in fashion.
   The traditional cultural values of Western society are degenerating under the influences of corporate politics, the commercialisation of culture and the impact of mass media. Society is awakening from its fascination with television entertainment to find itself stripped of tradition, controlled by an oppressive power structure and bound to credit obligations of a defunct dream.
      Consumerism is the myth that the individual will be gratified and integrated by consuming. The public fetish substitutes consumer ideals for the lost acculturating experiences of art, religion and family. The consumers sublimate the desire for culture fulfilment to the rewards of buying and owning commodities and substitutes media-manipulated induction in the public persona for spiritual rebirth. In the myth of consumerism, there is no rebirth or renewal. And there are no iconic symbols to evoke transcendent truth.









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